Most companies start on an already tried and tested style or genre, like a builders company, a new bank, or a cake company even, I'm not saying it's easy to start any new business, I know it's not, but all these TYPES of businesses are already trusted, however I have started a niche, a new type of business, one never done before. (Cocktails, party games, mobile) and actually, I have to pat myself on the back, I've survived almost 5 years in business, with help from family and friends, and of course an incredibly supportive husband. I've managed to keep going, to ignore the copycats, to push through, to learn new skills (website building, photography, editing, cocktail making, networking and many many new skills along the journey)
And then I start a SECOND niche business and I wonder why I knackered! Getting Gooey is almost two years young, what's around the corner I don't know, but I'm hoping some more job security, a bit more cash and some energy to do it all!
Alison, owner of TWO successful businesses.